The Importance of Intellectual Property in the Creative World

Intellectual Property (IP) or intellectual property is the lifeblood of every creative industry player. This is because, currently, theft occurs not only in terms of physical property but also in terms of ideas. Intellectual Property itself refers to wealth that arises from human intellectual ability. This includes technology, science, art, and literature.

Works that fall under intellectual property generally arises from human intellectual ability through the outpouring of time, energy, thought, creativity, feeling, and will. These works must be protected because they have economic value or benefits for human life.

Because of the hard work in creating a work, Intellectual property right (IPR), or intellectual property rights (IPR). Some examples of types of creations have different IPR rights. For example, for products such as comics, literary works/books, characters, and songs must have copyright or copyright.

While the symbols that encompass words, phrases, symbols, designs (or combinations of the four) used as a brand for a product or service provider must have trademark or trademark registration. For copyright legal protection, it is contained in Law Number 28 of 2014, while for trademark registration it is in Law Number 20 of 2016.

Protection of intellectual property is very important for creative industry players, in order to anticipate violations of the intellectual property they own. In addition, this protection is also carried out to encourage creators to continue to create and innovate.

"Protection of a creative product can be done by registering the ownership of intellectual property rights. IP can also help a product to develop across media," said Robby Wahyudi, as the Program Director and Co-Founder of Katapel, a marketing training program to obtain licenses for Indonesia's creative IP held by the Creative Economy Agency.

Because of the small opportunity to commit violations, creative industry players will be increasingly enthusiastic in creating. This means the existence of Intellectual property right is very important for the sustainability of the creative industry in Indonesia.

The creative industry sector heavily relies on ideas, concepts, or creativity from human resources as the main production factor. In Indonesia itself, Intellectual property right includes several categories such as: copyright, patents, trademarks, trade secrets, industrial designs, geographical indications, and layout designs of integrated circuits.

"I strongly encourage creative economy practitioners to be able to create well, in the sense of using their own works. For example, if they do not have their own work yet, they may collaborate with others, and of course, they must ask for permission first. And for creative economy practitioners who already have products, they should immediately register their Intellectual Property and request the type of protection they need. Create good creations and provide clear protection and commercialize them to obtain optimal benefits from Intellectual Property Ownership rights," said Ari Juliano Gema, an IP Expert and Special Staff of the Ministry of Tourism and Creative Economy in the Field of Bureaucratic Reform and Regulation.

In Indonesia, copyright is protected under Law No. 28 of 2014.

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